*Business Planning

I often compare building your real estate business to building a home. You start with buying a piece of land. That gives you a spot to build your house on. In real estate, hanging your license at a real estate company gives you a place to build your business. Then, when building a home, you start with a set of construction plans. In real estate, that’s called a business plan. The vast majority of real estate brokers DO NOT HAVE A BUSINESS PLAN. When building a home without a set of plans, a lot can go wrong. In real estate, it’s the same thing. The vast majority of brokers fail. They fail because they don’t have a set of plans or don’t execute a plan they have. It’s like someone put them into a giant pinball machine, pulled back on the spring, and let it go. They’re bouncing all over the place with no real direction. They are destined to fail, and most do. But it doesn’t have to be that way. There are a lot of real estate brokers who are thriving and live a very good life. You can too. But it takes planning and execution. Just like building a beautiful home. You can do this!