Beyond the dreaded phone call and advanced social media analytics, there’s still a place for traditional mailers.
Take this epic SOI marketing story (again from Justin Seeby).
“We focused on and marketed to the people we knew…the ‘mets’ in our database and it was amazing the volume of transactions we started doing right out of the gate!
“For example, we did $2 million worth of sales to one couple I hadn’t talked to in 13 years. I mailed them a postcard because I was afraid to pick up the phone and call them. I didn’t know if they’d know who I was. When they got the postcard, they called me. They ended up spending $1.2 million on a new house and selling an $800,000 house.
“Imagine if I hadn’t sent that postcard! Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.”
If there’s one SOI pro tip that bears repeating, it’s this: Never assume.
- Never assume your friends and family don’t want to hear about your real estate business
- Never assume your acquaintances already have a Realtor (85% of people don’t even know how to get in touch with their Realtor!)
- Never assume a member of your sphere won’t refer you
Just never, ever assume. It could literally lose you millions.
