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Take the time to write a good description to add to your listing and try to make it as local as possible where you can so it’s more relevant to the user. The description is used as an overview of what your business does and keywords related to your business can be used here. Your GMB description can be up 750 characters but it’s worthwhile getting the most relevant information in the first few sentences. Try to include 2-3 keywords that describe your business best.