Prospecting, Cultivating & Converting Leads

While future continuing education modules will go deep into tactical prospecting, this course provides the structural foundation. Here, we will map out where your primary business channels originate and review the exact lead cultivation and conversion methodologies leveraged by top-producing brokers to maximize their pipeline.

Doug Burger · January 12, 2025

Prospecting, cultivating, and converting leads never ends. Even when most of your business comes from repeat customers and referrals, you are still prospecting, cultivating, and converting.

At the beginning of your career, you’ll work hard to find people to work with through the various prospecting methods we’ll discuss. As time goes on, and if you do things right, your past clients and other acquaintances—collectively known as your sphere of influence—will become the primary source of your business, and life will become much easier.

Put in the hard work at the beginning of your career, and over time, you’ll reap the benefits of that effort.

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Course Includes

  • 2 Lessons
  • 10 Topics
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1R copy
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