<p>Google My Business offers real estate brokers a fantastic opportunity to appear in Google search results. The best thing about creating a Google My Business listing is that it’s free!</p>

Please listen to the introduction about this very important subject.

<p>If you think about it, the skill of building rapport with people is THE most important skill to develop. If you can't get your prospects to connect with you, and do so quickly, it's unlikely they will become your clients.</p>

<p>The Business Building lessons are among the most enlightening part of our team website. While it's important to learn all about the tools and resources you have presented to you on this site, this is totally different. I highly recommend that you watch each and every one of these videos so you can chart out or adjust what course you wish to take towards a rewarding career in real estate.</p>

<p>Real estate business plans range from very basic to very complex. In this course, we will expose you to three types of business plans. If you're just starting out in the real estate business, it's best to keep it pretty simple. You need to first get your feet wet and learn about the business. Once you get a good feel for the real estate business, are proficient at utilizing the systems, tools, and resources we provide, and have a year or so of experience, you will be in a better position to fine-tune and expand your plan. That does NOT mean, however, that you don't need a plan from day one. You do need direction. If you don't, it's like hopping into your car and not knowing where you want to go.</p>

<p>Circle prospecting involves calling people within a particular geographic area and asking them whether they are thinking of moving, or whether they know someone who is thinking of moving.</p>

By Tom Ferry

<p>Expired listings, at times, be an awesome source of new listings for a couple of reasons. One, you know the owners want to sell! Second, you have a very powerful and convincing listing presentation. Most likely, they are going to choose someone soon to re-list their home. It may be their current broker, but many times not. They're upset that it didn't sell and many times will blame it on their broker. </p>

<p>Hopefully, this course will help get you back on track and become more productive. More sales will certainly be a welcome thing, right?</p>

<p>Follow Up Boss, or FUB, is our chosen Customer Relationship Management, a.k.a. CRM, solution. FUB and Ylopo pair up to provide a unique, powerful, and very technologically advanced arrangement for both lead generation and management of the leads. Prior to taking this joint system on, we used kvCORE as a one size fits all system for both lead generation and contact management. When EXP adopted kvCORE, our marketing costs increased tremendously, as pay-per-click bids went up because of the increased competition for leads. As it turned out, it was a very good thing. There is just no comparison to the Ylopo/FUB joint combination.</p>

<p>The Ylopo and Followup Boss course is meant to take a deeper dive into the features, functionalities, and more advanced uses of this powerhouse marriage of lead generation and CRM.</p>

For Sale By Owners, FSBO's, in some ways are the easiest group to harvest listings from. You see, they actually are trying to sell their home right now. If you learn the skills, methods, and systems utilized by the best real estate professionals who target FSBO's, you will be in a position to have yourself a very successful career.

<p>This course is designed to answer your questions as to what is acceptable and what is not when it comes to interactions among your fellow brokers and staff. Should we not cover something you're wondering about, by all means, ask me or a member of the staff. We will most likely add it to these lists. NOTE! This is not a comprehensive company policy manual. It is simply designed to answer some basic questions and concerns you may have and to relay some important interaction rules the company has.</p>

<p>The following is a series of videos with accompanying worksheets designed to get you thinking like a successful entrepreneur. While it is not about real estate specifically, it is about how to run your own business, which is what you're doing. I highly recommend you spend the time to go through this exercise. Putting the principles you learn here into your practice can make the difference between success or failure to meet your goals.</p>

<p>The office supplies you with your own business account with Google Workspace. The purpose of this course is to help you become familiar with the tools and resources you have available to you, in the hopes that you will utilize those that you find can help you in your business. The icons will simply take you to the explanation page that Google has prepared for each feature they provide.</p>

<p><strong>Keeping Current Matters, or KCM, is simply amazing. They are the best of the best at what they do. They are so good that we decided to pay for a subscription to it for each of our team members. It's easy to learn, so dive, learn all it has to offer, and become proficient at utilizing it to its fullest extent.</strong></p>

<p>Until you've built your pipeline of repeat customers, you need to find people to work with. Your Sphere of Influence, of course, is your number one source. However, you need to supplement that by pounding the pavement, working social media, and a number of other ways you can easily find and implement. Hopefully, these videos will inspire you to get started building your career to a level where you no longer have to search for your next transaction. If you put in the time and effort, you will be having them come to you.</p>

<p>This course focuses on bringing in third-party content in regards to various methods of prospecting for sellers.</p>

<p>The idea behind providing you with dozens of different prospecting methods is this. We know that the best prospecting methods are ones you will get excited about, embrace, and actually diligently work on. May methods will simply not appeal to you and you wouldn't embrace and consistently work them. Find three to four things you will actually work on and you will find success. Sometimes it takes awhile to build up the momentum but if you keep it up, things usually come together. If not, then find another method to replace it. In addition to your Sphere of Influence and company leads, you should find two other prospecting systems to implement and work on diligently.</p>