Gratitude is the best way to get more of what you want.
Many agents will send client appreciation gifts — anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Go the extra mile and do this for any member of your SOI who gives you a referral, whether they’re a past client or not.
In general, keeping in touch is a great way to show appreciation. Holiday cards are a classic way to stay in touch throughout the year. And who doesn’t love a bottle of wine or box of chocolates?
Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that you’re always there to help.
