Scripting is not about just saying the right thing; it’s about making a legitimate connection. Authenticity sells more than anything else in our society and with the right training, you can quickly connect AND direct a person to a trusting professional relationship.
To begin understanding what to say to a lead, let’s hear from Robbie Trefethren of Hatch Coaching on the single best script in the book (hint: it’s only three magic words).
