Refresher – What Is a Sphere of Influence? A Simple Definition to Get You Started
What Is a Sphere of Influence? A Simple Definition to Get You Started.
When it comes down to it, an SOI is just a group of people you know personally.
Whether it’s a client you haven’t seen in 10 years, or a family member you wake up with every morning, the core idea behind the term ‘sphere of influence’ is that, by simply knowing them, you have the ability to impact them in some way.
And that’s an uncomfortable idea for many of us.
But the truth is, as humans, we’re already influencing each other all the time. It’s our nature to judge one another and decide how much trust to afford each and every other human we meet. Or, in the words of 10x Rule guru Grant Cardone, “Everyone is a salesperson, even doctors.”
So if you’re clinging to the belief that your SOI is “weak” or that you “don’t have an SOI” — because you’re new to town, are from the wrong side of town, or whatever — believe this: You’re not only kidding yourself, you’re also leaving piles of cash on the table.
Take our customer, Justin Seeby for example. When he and his team finally took his coach’s advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years.
No matter who you are or where you’re from, if you’ve ever interacted with another human being, you HAVE a sphere of influence. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures.
