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Whether good or bad (and especially bad) – make sure you respond to all reviews so your customer knows you’re serious about them and their experience with your business. This will also help other customers build trust in you as a brand. Acknowledge and thank customers who leave a good review as it shows a level of engagement at the post-purchase stage.
Finally, you can use your reviews as an opportunity to get better as a business; learn what people like and what they didn’t like, and improve upon it. Reviews are valuable data to a business.
