1. Advertise on Facebook Messenger – Facebook Messenger isn’t typically the first place real estate agents think of when considering real estate lead generation ideas. However, this social media platform is a great source for responsive leads. Open rates on Facebook Messenger are much higher than email, and response rates are usually faster. Advertising on Messenger works the same as setting up a regular Facebook ad.
2. Join Real Estate-Related Facebook Groups – Joining groups on Facebook gives you a chance to demonstrate your real estate knowledge and act as an authority in the industry. You can answer peoples’ questions, create surveys, and provide resources and helpful content.
Simply commenting and interacting with potential leads across Facebook and other social media platforms is a great way to increase brand awareness and show people that you want to serve them.
3. Start a YouTube Channel – As the second most popular search engine after Google, YouTube should be a key part of your real estate video marketing strategy. Having a presence on the platform can get you organic traffic for your real estate business and increase brand awareness. Create videos answering common questions, providing advice, and giving area overviews of the different neighborhoods in your area.
4. Paid Advertising on Facebook – Paid ads on Facebook are a good way to go if you’re looking for quality Internet leads. Advertising on Facebook allows you to narrow down your advertising and target a specific audience in a certain location. And if you have a pixel installed on your real estate website, you can use it to create retargeting ads on Facebook.
5. Answer Questions on Quora – Quora is a question and answer platform where you can potentially discover a qualified lead. In addition, answering peoples’ questions with helpful advice and resources will increase brand awareness and help position you as an authority in the industry.
6. Run Google Pay-Per-Click Ads – If you already have a website or landing page setup, you can simply run Google Ads. Targeting keywords like “home for sale in {your city, zip code, neighborhood} can be a great way of generating high-quality, ready, willing, and potentially able buyers.
7. Start a Contest on Social Media – Keep your audience engaged and draw in more leads by offering them a chance to win a contest. This can be a photo contest, video contest, or hashtag contest, and the prize can be as simple as a gift card or something as big as a free house repair or decor.
