1. Use Automated Text Messaging – A fast speed to lead time is crucial as a real estate agent. But how can you engage leads in those moments when you’re too busy to answer your phone or email? Automated text messaging services can help keep your leads engaged until you have the time to pick up the phone and call them.
These leads will appreciate receiving a fast response rather than having to wait to hear back from you. In addition, text messages tend to have a much better open rate than emails. You can find automated text functionality included with Follow Up Boss.
2. Use Zillow Premier Agent or Realtor.com Connections Plus – Join a paid leads program like Zillow’s Premier Agent or Realtor.com’s Connections Plus. With these programs, you pay a certain amount each month for a percentage of leads in your market and premium ad placements. While this strategy will require more upfront investment, it can be worth it, especially if you already have a strong reputation on either of these sites.Â
3. Use Craigslist – Craigslist might seem like an untrustworthy source of leads, but it can actually be a great place to post listings. You may take more time to properly vet Craigslist leads, but if you know what to look for you can have a good chance of finding your next qualified lead on the site.
4. Learn SEO Backlinking Techniques – SEO has long been a proven technique to spread brand awareness, boost traffic, and convert more leads. Specifically, a technique called backlinking can help draw in more leads to your real estate business.
Backlinking essentially occurs when you get other sites to link back to your own. Try to get links from sites that are related to your business and have good reputations. Over time, this will increase your ranking on Google.
5. Live Video – Live videos on social media are an increasingly popular way of generating leads. The best way to use them is at open houses. This way, people who can’t attend the open house in person can still do so online. In addition, you can stream to Facebook and YouTube at the same time and then leave those videos up on both platforms so they can continue to gain views.
6. Email Marketing – Email marketing has long been a staple of lead generation for businesses, and it’s not going anywhere. Use email in your content marketing strategy to promote new blog posts or videos, create a newsletter for your sphere of influence, advertise listings, or let people know of upcoming events.
7. Start a Podcast – Another form of content marketing that draws in leads and gives you authority in the industry is podcasts. To save time, you can easily turn your YouTube videos into podcast format using tools like Auphonic and then publish them with Libsyn.
8. Start a Blog – Just like a YouTube channel, a real estate blog is a great way to draw traffic to your website. Creating original content that is SEO optimized and tailored to rank for a specific keyword will help you rank higher on Google, attract leads to your website, and present yourself as a thought-leader in the industry. You can do this right within your personal WEBREALTY Team website.
9. Create Virtual Home Tour Videos – Virtual home tours are more convenient for your audience and can save you a significant amount of time and money. They also save you from dealing with buyers who are just casually browsing. Only serious buyers will actually reach out to you to see the home in person. You can use tools like EyeSpy360 to easily create a virtual tour or home staging.
10. Use Predictive Analytics – Use a predictive analytics tool to find a potential client before they reach out to you. For example, these tools can interpret data from around the internet and MLS to predict which property owners will likely sell their homes this year. Then you can target these people rather than the entire community. Check out Quantarium, House Canary, and REX Real Estate Exchange.
