Your ultimate goal is to not have to chase after leads that don’t know you or care about you. After five or so years in the business, approximately fifty percent of your transactions should be from people you know, and people who have been referred to you by the people you know. By ten years in the business it’s not unusual to be at seventy percent, or more, of your production coming from your Sphere of Influence and those we call Raving Fans.
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