Your Sphere of Influence
Our business development strategy begins with mastering your Sphere of Influence (SOI). Your SOI should ultimately become your single largest source of predictable, inbound business. The goal is to shift your business model from chasing clients to attracting them. Cultivating this network isn't an optional task—it requires a non-negotiable, daily commitment. Success here comes down to two continuous actions: consistently expanding your database and systematically nurturing the relationships within it.
Your ultimate goal is to build a business where you no longer have to rely on chasing leads who don’t know you or have an established relationship with you. After about five years in the business, approximately 50% of your transactions should come from your sphere of influence, including referrals from people you know. By the ten-year mark, it’s not unusual for 70% or more of your business to come from your sphere of influence and what we call “Raving Fans”—loyal clients and advocates who continue to work with you and refer others to you.
Course Content
+18 enrolled Course Includes
- 11 Lessons
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