Set aside an hour a day to engage with your SOI on your social media network(s) of choice — chances are you’re already doing this. If so, just be a little more intentional whenever you log on.
Instead of scrolling past updates from your sphere, take a second to like or comment. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business.
Why not get deep once in a while? Share your reason for becoming a Realtor. What do you love about it? How’d you get into it? What are the biggest (non-monetary) challenges and rewards? People love to look into each other’s lives, which is why we all love social media.
Again, there’s absolutely no need to sell here. In real estate, being active and engaged as a friend is being active and engaged as a business owner.
If you show up on social media consistently, simply being there and being open is enough. If people are always seeing you on Facebook, Instagram, etc., you’ll likely be the first one they think of when they, or anyone they know, is ready to buy or sell.
Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Check out our full post on prospecting on Facebook!
Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Or, if that’s too much, start with posting just one status update per week with a useful story or quick tip. Check out our tips for advertising on LinkedIn!
Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love and post more of that. The Business Profile also comes with a swipe-up feature on Instagram stories so followers can easily get to your website. (MAKE SURE your contact deets are in your profile!)
Pro Tip for Twitter, (now X): Always post local content with relevant local hashtags. And whenever possible, ALWAYS post an image. Twitter posts with visuals get up to 5x more engagement. Check out our full list of Twitter do’s and don’ts for real estate!
Pro Tip for TikTok: This is a fun one. If you’re not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you haven’t already!).
Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Unlike Twitter, Pinterest will keep driving traffic to your website. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest.
Pro Tip for Snapchat: Due to the private nature of Snapchat, this one’s best for agents who already use and love the platform. If you don’t already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see “behind the scenes” updates from your adventures in real estate.
