The 4-part SOI Marketing Plan Worth $30 Million in Business

If you’ve been hanging out with us here on the Follow Up Boss blog, you know we’re all about simple systems that work.

And this one from the Graham Seeby Group is an excellent example. As mentioned, these guys went from $0-$90 million in just 4 years — and it all started with a simple plan for working their SOI.

Here’s how they broke it down:

1. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database
2. On the 7th of every month, they sent a short video email
3. And on the 21st of every month, an email
4. Once a quarter they would call all the contacts on their list

With this simple strategy, and no more than 279 contacts, the listings started flowing in.

Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns — no fancy videographers required.